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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.

by Swayne, Linda | Ginter, Peter M.

Edition: 2nd ed.Material type: Text Text Publisher: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993Availability: Items available for loan: [Call number: 658.802SWA] (1).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed.Material type: Text Text Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 7th ed.Material type: Text Text Publisher: Australia : Thomson/South-Western, c2004Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher | Wright, Lauren.

Edition: 2nd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Availability: Items available for loan: [Call number: 658.8 LOV] (1).

Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.802 MCD] (1).

Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: Text Text Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (3).

The Marketing Plan Handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005Online access: Table of contents Availability: Items available for loan: [Call number: 658.802 WOO] (2).

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.8 MCD] (1).

A Preface to Marketing Management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill,2006 2006Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.8 PET] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721 VAN] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for reference: [Call number: 658.82721 VAN] (1).

Hospitality for Sale : Techniques of Promoting Business for Hospitality Establishments / by C. DeWitt Coffman.

by Coffman, C. DeWitt.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association,1980 1980Availability: Items available for loan: [Call number: 647.940688 COF] (1).

Supply chain management : strategy, planning, and operation strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil | Meindl, Peter, 1970-.

Edition: 2nd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004 c2004Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (1).

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: [Call number: 658.7 CHO] (1).

Marketing : Canadian insights and applications / Frederick G. Crane, E. Stephen Grant, Steven W. Hartley.

by Crane, Frederick G | Grant, E.Stephen | Hartley, Steven W.

Material type: Text Text Publisher: Chicago : Irwin, 1997Availability: Items available for loan: [Call number: 658.8 CRA] (1).

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller

by Keller, Kevin lane.

Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008Availability: Items available for loan: [Call number: 658.8343 KEL] (4). Items available for reference: [Call number: 658.8343 KEL] (1).

Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New York : J. Wiley & Sons,c1998. c1998Online access: Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.8AAk] (1).

Marketing management / Helen Meek & Richard Meek.

by Meek, Helen | Meek, R. M. (Richard M.).

Material type: Text Text Publisher: Canterbury : Institute of Financial Services, 2001. 2001Availability: Items available for loan: [Call number: 658.8MEE] (1).

The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin,2002 c2002Availability: Items available for loan: [Call number: 658.802MAS] (13). Items available for reference: [Call number: 658.802MAS] (1).

Principles of Marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall International , c.1999Availability: Items available for loan: [Call number: 658.8 KOT] (4).