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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: [Call number: 658.8 KOT] (6). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (1).

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: [Call number: 658.802 MAS] (16). Items available for reference: [Call number: 658.802 MAS] (1).

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill/Irwin, c.2005Availability: Items available for loan: [Call number: 658.85 JOH] (3). Items available for reference: [Call number: 658.85 JOH] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for reference: [Call number: 658.82721 VAN] (1).

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller

by Keller, Kevin lane.

Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008Availability: Items available for loan: [Call number: 658.8343 KEL] (4). Items available for reference: [Call number: 658.8343 KEL] (1).

The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin,2002 c2002Availability: Items available for loan: [Call number: 658.802MAS] (13). Items available for reference: [Call number: 658.802MAS] (1).

Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins College Publishers,1996 c1996Availability: Items available for loan: [Call number: 658.8RUS] (1). Items available for reference: [Call number: 658.8RUS] (1).

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 2nd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Prentice Hall,c1996. c1996Availability: Items available for loan: [Call number: 658.83MAL] (1). Items available for reference: [Call number: 658.83MAL] (1).

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Pearson Prentice Hall, c.2007Availability: Items available for loan: [Call number: 658.8342 SCH] (7). Items available for reference: [Call number: 658.8342 SCH] (1).

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 3rd ed. Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Pearson/Addison Wesley, c.2007Availability: Items available for loan: [Call number: 658.872 LAU] (2). Items available for reference: [Call number: 658.872 LAU] (1).

Marketing excellence handbook : create the link between theory and field marketing / Farid Haddad.

by Haddad, Farid.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Cairo : Dar Al-Fikr Al-Arabi, 2008Other title: Marketing excellence handbook : create the link between theory & field marketing.Availability: Items available for loan: [Call number: 658.8 HAD] (7).

Marketing Excellence HandBook: Farid Haddad. A New Perspective In Brand Management To Unleash The Hidden Powers Of Your Brand /

by Haddad, Farid.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cairo: Dar Al-Fikr Al-Arabi, c2008Availability: Items available for loan: [Call number: 658.8HAD] (7). Items available for reference: [Call number: 658.8HAD] (1).

The sales excellence handbook : acquire growth, conquer new markets maximize profits/ Farid Haddad.

by Haddad, Farid.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Cairo : Dar Al-Fikr Al-Arabi , 2008Availability: Items available for loan: [Call number: 658.8 HAD] (8). Items available for reference: [Call number: 658.8 HAD] (1).
Checked out (1).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western,2008 c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.802 FER] (6). Items available for reference: [Call number: 658.802 FER] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by George E. Belch | Belch, Michael A.

Edition: 8th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin ,2009. C2009Availability: Items available for loan: [Call number: 659.1 BEL] (9). Items available for reference: [Call number: 659.1 BEL] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, United States : Pearson Prentice Hall, c.2006Availability: Items available for loan: [Call number: 658.8 KOT] (10). Items available for reference: [Call number: 658.8 KOT] (1).

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw- Hill, c.2009Availability: Items available for loan: [Call number: 658.848 CAT] (7). Items available for reference: [Call number: 658.848 CAT] (1).

Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 4th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.84 KEE] (3). Items available for reference: [Call number: 658.84 KEE] (1).

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald S | Duerr, Edwin.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Financial Times/Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.84 ALB] (3). Items available for reference: [Call number: 658.84 ALB] (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C [author. ].

Edition: 8th ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw Hill, c.2008Availability: Items available for loan: [Call number: 658.8342 PET] (3). Items available for reference: [Call number: 658.8342 PET] (1).
Checked out (1).