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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 4th ed.Material type: book Book Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.802 MCD] (1).

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Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.8 MCD] (1).

Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, c2007Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.802 MCD] (1).

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