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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed., International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: [Call number: 659.1 BEL] (1).

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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed., International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2005Other title: Principles of advertising and IMC.Availability: Items available for loan: [Call number: 658.827 DUN] (1).

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

by Lane, W. Ronald | King, Karen Whitehill | Russell, Thomas, 1941-.

Edition: 17th ed. Pearson international editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: [Call number: 659.1 LAN] (1).

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 14th ed., International student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, United States : McGraw-Hill Irwin ; c.2013Availability: Items available for loan: [Call number: 659.1 ARE] (5).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 659.1 CLO] (6). Items available for reference: [Call number: 659.1 CLO] (1).

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, nancy | Wells, william.

Edition: 10th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Other title: Advertising and IMC : principles and practice.Availability: Items available for loan: [Call number: 659.1 MOR] (1).

Instant advertising / Bradely J. Sugars.

by Sugars, J. Bradley.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill, c.2006Availability: Items available for loan: [Call number: 659.1 SUG] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Singapore] : McGraw-Hill Education, c.2015Availability: Items available for loan: [Call number: 659.1 BEL] (6). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (2).

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]

by Engel, James F.

Edition: 9th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Cincinnati : Pinnaflex Educational Resources, c.2000Availability: Items available for loan: [Call number: 658.8 PRO] (1).

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken ; translated by Mary Whittall.

by Pricken, Mario | Whittall, Mary [translator.].

Edition: New ed., rev. and updated.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Thames & Hudson, 2008Availability: Items available for loan: [Call number: 741.67 PRI] (1).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed., global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, Essex : Pearson Education Limited, c.2016Online access: MyMarketing Lab Availability: Items available for loan: [Call number: 659.1 CLO] (1).

Effective advertising : the Daily telegraph guide for the small business / H.C. Carter.

by Carter, H. C. (Henry Charles).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 1986Availability: Items available for loan: [Call number: 659.1 CAR] (1).

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