Your search returned 12 results. Subscribe to this search

Not what you expected? Check for suggestions
|
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

Place hold Log in to add tags. Add to cart
Strategic Marketing : An Introduction / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, c2008Availability: Items available for loan: [Call number: 658.802 PRO] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2011Availability: Items available for loan: [Call number: 658.8 LOV] (3). Items available for reference: [Call number: 658.8 LOV] (1).
Checked out (1).

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
Checked out (2). Lost (1).

Marketing management and information technology / Keith Fletcher.

by Fletcher, Keith, 1948-.

Edition: 1st ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: New York, United States : Prentice Hall International, 1990Availability: Items available for loan: [Call number: 658.802 FLE] (1).

The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.

by Cravens, David W [editor.] | Le Meunier-FitzHugh, Kenneth [editor.] | Piercy, Nigel [editor.].

Edition: 1st ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York : Oxford University Press, 2012Other title: Strategic sales and sales management.Availability: Items available for loan: [Call number: 658.8 OXF] (1).

Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954- | Bullock, Richard J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Harvard Business Press, c.2010Availability: Items available for loan: [Call number: 658.4012091724 KHA] (1).

Small business marketing management / Ian Chaston.

by Chaston, Ian.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: [Call number: 658.8 CHA] (1).

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, c.2015Availability: Items available for loan: [Call number: 658.8101 WES] (1). Checked out (1).

A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2016Availability: No items available Checked out (1).

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick.

by Goworek, Helen | McGoldrick, Peter J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, 2015Availability: Items available for loan: [Call number: 658.87 GOW] (1).

Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.

by Chaston, Ian.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; New York : Palgrave Macmillan, 2016Availability: Items available for loan: [Call number: 658.802 CHA] (1).

Powered by Koha