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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed., International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2005Other title: Principles of advertising and IMC.Availability: Items available for loan: [Call number: 658.827 DUN] (1).

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2004Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

by Edge, Jon | Milligan, Andy.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009Availability: Items available for loan: [Call number: 658.827 EDG] (1).

Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 2nd. ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Brand Media Strategy / Palgrave Macmillan, c.2014Availability: Items available for loan: [Call number: 658.827 YOU] (1).

Manager's guide to online marketing / Jason D. Weaver.

by Weaver, Jason D.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill, c.2013Other title: Online marketing.Availability: Items available for loan: [Call number: 658.872 WEA] (1).

Logo design love : a guide to creating iconic brand identities / David Airey.

by Airey, David, 1979-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [San Francisco] : New Riders / Peachpit / Pearson education, c.2015Availability: Items available for loan: [Call number: 741.6 AIR] (1).

The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson.

by Leibtag, Ahava | Halvorson, Kristina [editor.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Waltham : Morgan Kaufmann / Elsevier, c.2014Availability: Items available for loan: [Call number: 658.872 LEI] (1).

Marketing communications : brands, experiences and participation / Chris Fill.

by Fill, Chris.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: [Call number: 658.802 FIL] (1).

Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.

by Temporal, Paul.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : John Wiley and sons Ltd., 2015Availability: Items available for loan: [Call number: 352.748 TEM] (1).

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Availability: Items available for loan: [Call number: 658.827 HED] (1).

CEO branding : theory and practice / edited by Marc Fetscherin.

by Fetscherin, Marc [editor.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2015Availability: Items available for loan: [Call number: 658.42 CEO] (1).

Nation branding : concepts, issues, practice / Keith Dinnie.

by Dinnie, Keith.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Availability: Items available for loan: [Call number: 352.748 DIN] (1).

How brands grow : what marketers don't know / by Byron Sharp.

by Sharp, Byron.

Edition: 1st ed., Reprint ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York : Oxford University Press, 2017Availability: No items available Checked out (1).

How brands grow / Jenni Romaniuk, Byron Sharp.

by Romaniuk, Jenni | Sharp, Byron.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York : Oxford University Press, 2016Availability: No items available Checked out (1).

Building a storybrand : clarify your message so customers will listen / Donald Miller.

by Miller, Donald, 1971-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York] : HarperCollins Leadership / HarperCollins, c.2017Other title: Building a story brand.Availability: Items available for loan: [Call number: 658.827 MIL] (2). Items available for reference: [Call number: 658.827 MIL] (1).
Checked out (2).

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