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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: [Call number: 659.1 BEL] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by George E. Belch | Belch, Michael A.

Edition: 8th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin ,2009. C2009Availability: Items available for loan: [Call number: 659.1 BEL] (9). Items available for reference: [Call number: 659.1 BEL] (1).
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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by George E. Belch | Belch, Michael A.

Edition: 7th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin , 2007Availability: Items available for loan: [Call number: 659.1 BEL] (1).

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Dietzel, Jörg, 1961- | Belch, Michael A.

Edition: 9th ed. / with contributions by Jörg Dietzel.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: [Call number: 659.1 BEL] (5). Items available for reference: [Call number: 659.1 BEL] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed., Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: [Singapore] : McGraw-Hill Education, c.2015Availability: Items available for loan: [Call number: 659.1 BEL] (7). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (1).