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Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed., reprinted.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.802 SMI] (5).

Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P. R. Smith.

by Chaffey, Dave, 1963- | Smith, P. R. (Paul Russell), 1957-.

Edition: 4th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; New York, United States : Routledge, 2013Availability: Items available for loan: [Call number: 658.8002854678 CHA] (1).