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Strategic Marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin,2003 2003Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: 658.802 CRA] (1).

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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.

by Cravens, David W [editor.] | Le Meunier-FitzHugh, Kenneth [editor.] | Piercy, Nigel [editor.].

Edition: 1st ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York : Oxford University Press, 2012Other title: Strategic sales and sales management.Availability: Items available for loan: [Call number: 658.8 OXF] (1).

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