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Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2010 c2010Availability: Items available for loan: [Call number: 658.802 MOO] (1).

Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 5th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Los Angeles : Sage Publications, 2019Availability: Items available for loan: [Call number: 658.802 MOO] (2). Items available for reference: [Call number: 658.802 MOO] (1).