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International marketing / Philip R. Cateora ... [et al.].

by Cateora, Philip R.

Edition: 17th ed., International student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw Hill Education, c.2016Availability: Items available for loan: [Call number: 658.848 INT] (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed., McGraw-Hill international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill Higher Education, 2013Availability: Items available for loan: [Call number: 658.8 ZEI] (1). Items available for reference: [Call number: 658.8 ZEI] (2).
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