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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: [Call number: 658.8 KOT] (6). Items available for reference: [Call number: 658.8 KOT] (1).
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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: [Call number: 658.802 MAS] (16). Items available for reference: [Call number: 658.802 MAS] (1).

Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | [Perreault, William D.].

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction Publisher: Boston McGraw-Hill 2002Availability: Items available for loan: [Call number: 658.802 MAS] (2).

Brand positioning : strategies for competitive advantage / Subroto Sengupta.

by Sengupta, Subroto.

Edition: 2nd ed.Material type: book Book Publisher: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999Availability: Items available for loan: [Call number: 658.827SEN] (1).

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

by Kotler, Philip | Andreasen, Alan R, 1934-.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall, c.1996Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Effective Management For Marketing / Mike Worsam.

by Worsam, Mike.

Material type: book Book Publisher: New Delhi : Viva books private limited. 2002Availability: Items available for loan: [Call number: 658.802 WOR] (1).

Management information for marketing decisions, 1999-2000 / Tony Hines.

by Hines, Tony | Chartered Institute of Marketing.

Material type: book Book Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.802 HIN] (1).

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J.

Edition: 11th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: [Call number: 658.8 ETZ] (1).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed.Material type: book Book Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 7th ed.Material type: book Book Publisher: Australia : Thomson/South-Western, c2004Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary | Kotler, Philip.

Edition: 7th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Availability: Items available for loan: [Call number: 658.8 ARM] (1).

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: book Book Publisher: Australia : Thomson/South-Western, c2004Availability: Items available for loan: [Call number: 658.83 SHE] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed., International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: [Call number: 659.1 BEL] (1).

Marketing, sales and customer service : understanding the theory and practice of selling through service / Charley Watkins.

by Watkins, Charley | Institute of Financial Services (Great Britain).

Material type: book Book Publisher: Canterbury : Institute of Financial Services, 1999Other title: Marketing, sales & customer service.Availability: Items available for loan: [Call number: 658.8 WAT] (1).

The marketing book / By Micheal J. Baker.

by Baker, Michael J.

Material type: book Book Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.8 BAK] (1).

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Edition: 2nd ed.Material type: book Book Publisher: Boston : Irwin/McGraw Hill, c1998Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: 658.8 CHU] (1).

Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

by Evans, Martin | Patterson, Maurice | O'Malley, Lisa.

Edition: 2nd ed.Material type: book Book Publisher: Australia : Thomson 2004Availability: Items available for loan: [Call number: 658.84 EVA] (1).

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher | Wright, Lauren.

Edition: 2nd ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Availability: Items available for loan: [Call number: 658.8 LOV] (1).

International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: book Book Publisher: Australia : Thomson ,2004 2004Availability: Items available for loan: [Call number: 658.848 DOO] (1).

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