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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 4th ed.Material type: book Book Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.802 MCD] (1).

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

by Neumeier, Marty | American Institute of Graphic Arts.

Edition: Rev. ed.Material type: book Book Publisher: Berkekley, CA : New Riders,2006 2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.827 NEU] (1).

Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

by 20080729 | Harvard Business School.

Material type: book Book Publisher: Boston, Mass. : Harvard Business School Press,2006 2006Other title: Marketer's toolkit.Online access: Table of contents Availability: No items available Checked out (1).

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.8 MCD] (1).

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

by Cheverton, Peter.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page,2004 2004Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 CHE] (2).

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford

by Smith, Paul | Berry, Chris, 1944- | Pulford, Alan.

Material type: book Book Publisher: New Delhi: Crst Publications,2003 2003Availability: Items available for loan: [Call number: 658.802SMI] (1).

Strategic Marketing Decisions in Global Markets / Isobel Doole, Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: book Book; Literary form: Not fiction Publisher: London : Thomson Learning, 2005 2005Availability: Items available for loan: [Call number: 658.802 DOO] (2).

Strategic Advertising Management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2009Online access: Publisher description Availability: Items available for reference: [Call number: 659.1 PER] (1). Checked out (1).

Distribution Channels : Understanding and Managing Channels to Market / Julian Dent.

by Dent, Julian, 1957-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.788 DEN] (1).

Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, c2007Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.802 MCD] (1).

Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Butterworth-Heinemann, 2008Availability: Items available for loan: [Call number: 658.802 PER] (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2004Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Retirement Facilities : Planning, Design, and Marketing / Raymond J. Goodman, Jr. and Douglas G. Smith.

by Goodman, Raymond J | Smith, Douglas G, 1952-.

Material type: book Book; Literary form: Not fiction Publisher: New York : Whitney Library of Design, 1992 1992Availability: Items available for loan: [Call number: 728.3 GOO] (1).

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.

by Avraham, Eli | Ketter, Eran.

Edition: 1st ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 338.47910688 AVR] (3).

The Marketing plan : handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 5th ed., Pearson New International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 658.802 WOO] (1).

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.

by Didner, Pam.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Mcgraw-Hill Education, c.2015Availability: Items available for loan: [Call number: 658.802 DID] (1).

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Sheehan, Kim | Jugenheimer, Donald W.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2015Availability: Items available for loan: [Call number: 659.111 KEL] (1).

Industrial organization : markets and strategies / Paul Belleflamme, [author.]

by Belleflamme, Paul | Peitz, Martin [author.].

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Cambridge, United Kingdom : Cambridge University Press, 2015Availability: Items available for loan: [Call number: 658.4012 BEL] (1).

Marketing strategy and competitive positioning / Graham Hooley ... [et al.]

by Hooley, Graham.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2017Availability: Items available for loan: [Call number: 658.802 MAR] (1). Items available for reference: [Call number: 658.802 MAR] (1).
Checked out (3).

Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education Limited, c.2017Availability: Items available for loan: [Call number: 658.802 WOO] (3).

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