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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: book Book Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 FOR] (1).

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721 VAN] (1).

The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer.

by Kapferer, Jean-NoeÌ(l.

Edition: 3rd ed.Material type: book Book Publisher: London ; Sterling, VA. : Kogan Page,2004 2004Availability: Items available for loan: [Call number: 658.8343 KAP] (1). Items available for reference: [Call number: 658.8343 KAP] (1).

The philosophy of branding : great philosophers think brands / Thom Braun.

by Braun, Thom.

Material type: book Book Publisher: London ; Sterling, VA : Kogan Page,2004 2004Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.82701 BRA] (1).

Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig.

by Haig, Matt.

Material type: book Book Publisher: London ; Sterling, Va. : Kogan Page,2004 c2004Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.827 HAI] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for reference: [Call number: 658.82721 VAN] (1).

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed., Pearson international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Pearson / Prentice Hall, c.2008Availability: Items available for loan: [Call number: 658.827 KEL] (12). Items available for reference: [Call number: 658.827 KEL] (1).

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller

by Keller, Kevin lane.

Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008Availability: Items available for loan: [Call number: 658.8343 KEL] (4). Items available for reference: [Call number: 658.8343 KEL] (1).

The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721VAN] (2).

Citizen brands : putting society at the heart of your business / Michael Willmott.

by Willmott, Michael.

Material type: book Book Publisher: Chichester ; New York : Wiley,c2001. c2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.827 WIL] (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2004Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press , c1991Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 AAK] (2).

Brand Leadership / David A. Aaker, Erich Joachimsthaler.

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2000Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, [Mass.] ; London : Pearson, c2013Availability: Items available for loan: [Call number: 658.827 KEL] (3). Items available for reference: [Call number: 658.827 KEL] (1).
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Availability: Items available for loan: [Call number: 658.827 HED] (1).

Brand society : how brands transform management and lifestyle / Martin Kornberger.

by Kornberger, Martin, 1974-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Cambridge ; New York : Cambridge University Press, 2010Availability: Items available for loan: [Call number: 658.827 KOR] (1).

Building a storybrand : clarify your message so customers will listen / Donald Miller.

by Miller, Donald, 1971-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York] : HarperCollins Leadership / HarperCollins, c.2017Other title: Building a story brand.Availability: Items available for loan: [Call number: 658.827 MIL] (2). Items available for reference: [Call number: 658.827 MIL] (1).
Checked out (2).

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