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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: Text Text Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 FOR] (1).

Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

by 20080729 | Harvard Business School.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business School Press,2006 2006Other title: Marketer's toolkit.Online access: Table of contents Availability: No items available Checked out (1).

Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: Text Text Publisher: London ; Sterling, Va. : Kogan Page,2004 2004Other title: How and why organizations use market research.Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.83 CAL] (1).

Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh.

by Easwaran, Sunanda | Singh, Sharmila J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2006Availability: Items available for loan: [Call number: 658.83 EAS] (1).

Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins.

by Mullin, Roddy | Cummins, Julian.

Edition: 4th ed.Material type: Text Text; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008 2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.82 MUL] (1).

International Retailing Plans and Strategies in Asia / John Dawson, Jung-Hee Lee, editors.

by Dawson, John A | Lee, Jung-Hee, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Binghamton, NY : International Business Press, 2004 c2004Online access: Table of contents Availability: Items available for loan: [Call number: 658.870095 INT] (1).

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
Checked out (2). Lost (1).

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

by Nagle, Thomas T | Hogan, John E | Zale, Joseph.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: [Call number: 658.816 NAG] (3).

Distribution research / Tom Cannon.

by Cannon, Tom.

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Aylesbury, United Kingdom : International Textbook Company Limited, 1973Availability: Items available for loan: [Call number: 658.83 CAN] (1).

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

by Crane, Frederick G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks [California] : SAGE Publications, c.2013Availability: Items available for loan: [Call number: 658.8 CRA] (2). Checked out (1).

Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / Charles E. France.

by France, Charles E.

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Business Expert Press, 2013Availability: No items available Checked out (1).

Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.

by Ormrod, Roger | Henneberg, Stephan C. M | O'Shaughnessy, Nicholas J, 1954-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London : SAGE, 2013Availability: Items available for loan: [Call number: 324.7 ORM] (1).

The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.

by Drolet, Aimee Leigh [editor.] | Schwarz, Norbert, Dr. phil [editor.] | Yoon, Carolyn, 1960- [editor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York ; London : Routledge / Taylor & Francis Group, c.2010Availability: Items available for loan: [Call number: 658.8340846 AGI] (1).

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: West Sussex : John Wiley & Sons, 2014Availability: Items available for loan: [Call number: 658.83 HAD] (1).

Tourism and social marketing / C. Michael Hall.

by Hall, Colin Michael, 1961-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2014Availability: Items available for loan: [Call number: 910.688 HAL] (1).
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi.

by Sarstedt, Marko | Mooi, Erik | SpringerLink (Online service).

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Springer-Verlag, c.2014Availability: Items available for loan: [Call number: 658.83 SAR] (2).

Communication design : insights from the creative industries / Derek Yates & Jessie Price.

by Yates, Derek‏ | Price, Jessie‏ (Graphic artist)‏.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Fairchild Books / Bloomsbury Publishing Plc, 2015Availability: Items available for loan: [Call number: 741.6 YAT] (1).

Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2015Availability: Items available for loan: [Call number: 658.812 BUT] (1).

Data mining for dummies / by Meta S. Brown.

by Brown, Meta S.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken : John Wiley & Sons, c.2014Availability: Items available for loan: [Call number: 006.312 BRO] (2).

Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence / Joël Le Bon.

by Le Bon, Gustave, 1841-1931.

Material type: Text Text; Literary form: ; Audience: Specialized; Publisher: New York : Business Expert Press, 2014Availability: Items available for loan: [Call number: 658.47 BON] (1).