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International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: Text Text Publisher: Australia : Thomson ,2004 2004Availability: Items available for loan: [Call number: 658.848 DOO] (1).

Relationship Marketing : Text and Cases / S. Shajahan

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, 2004 2004Availability: Items available for loan: [Call number: 658.812 SHA] (1).

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.

by Swayne, Linda | Ginter, Peter M.

Edition: 2nd ed.Material type: Text Text Publisher: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993Availability: Items available for loan: [Call number: 658.802SWA] (1).

European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard HuÌ(nerberg.

by Halliburton, Chris | Halliburton, Chris | HuÌ(nerberg, Reinhard.

Material type: Text Text Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley,c.1993. c.1993Availability: Items available for loan: [Call number: 658.80094HAL] (1).

The Marketing strategy : A handbook/ Norton Paley

by Paley, Norton.

Material type: Text Text Publisher: New Delhi: Crest pulishing house,2004 2004Availability: Items available for loan: [Call number: 658.8PAL] (1).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Material type: Text Text Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007Availability: Items available for loan: [Call number: 658.802KER] (1).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western,2008 c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.802 FER] (6). Items available for reference: [Call number: 658.802 FER] (1).

Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh.

by Easwaran, Sunanda | Singh, Sharmila J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2006Availability: Items available for loan: [Call number: 658.83 EAS] (1).

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw- Hill, c.2009Availability: Items available for loan: [Call number: 658.848 CAT] (7). Items available for reference: [Call number: 658.848 CAT] (1).

Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2010 c2010Availability: Items available for loan: [Call number: 658.802 MOO] (1).

Global Marketing : A Decision-oriented Approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Financial Times Prentice Hall, c2007Availability: Items available for loan: [Call number: 658.84 HOL] (1).

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 9e [ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson South-Western, c2007Online access: Table of contents only Availability: Items available for loan: [Call number: 658.804 HUT] (1). Items available for reference: [Call number: 658.804 HUT] (1).

Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2011Availability: Items available for loan: [Call number: 658.84 KOT] (3).

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Dietzel, Jörg, 1961- | Belch, Michael A.

Edition: 9th ed. / with contributions by Jörg Dietzel.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: [Call number: 659.1 BEL] (5). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (1).

The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood

by Caywood, Clarke L [edt.].

Edition: 2nd ed. ; Fully rev. & UpdatedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Professional, c2012Availability: Items available for reference: [Call number: 659.2 HAN] (3).

The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.872 RYA] (2). Checked out (1).

The new community rules : marketing on the social web / Tamar Weinberg.

by Weinberg, Tamar.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Beijing : O'Reilly, c.2009Availability: Items available for loan: [Call number: 658.872 WEI] (1).

Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.

by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley F.

Edition: 3rd ed., Pearson new international ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 658.8 MOH] (1).

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan M.

Edition: 3rd European ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Berkshire : McGraw-Hill Higher Education, c.2016Availability: No items available Checked out (1).