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Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill/Irwin, c.2005Availability: Items available for loan: [Call number: 658.85 JOH] (3). Items available for reference: [Call number: 658.85 JOH] (1).

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

by Gupta, Sunil | Lehmann, Donald R.

Material type: Text Text Publisher: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005Availability: Items available for loan: [Call number: 658.812GUP] (1).

Relationship marketing / edited by John Egan and Michael J. Harker.

by 20080729 | Egan, John, 1952- | Harker, Michael.

Material type: Text Text Publisher: London ; Thousand Oaks : SAGE,2005. 2005Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.812REL] (1).

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

Relationship Marketing : Perspectives, Dimensions and Contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill Education, c2008Availability: Items available for loan: [Call number: 658.812 HAR] (1).

Relationship Marketing : Text and Cases / S. Shajahan

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, 2004 2004Availability: Items available for loan: [Call number: 658.812 SHA] (1).

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

by Baron, Steve (J. Steve) | Conway, Tony | Warnaby, Gary.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Sage Publications Inc., c.2010Availability: Items available for loan: [Call number: 658.812 BAR] (1).

Selling : building partnerships / Stephen B. Castleberry, John F. Tanner.

by Castleberry, Stephen Bryon | Tanner, John F.

Edition: 9th ed., International student ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill Education, c.2014Availability: Items available for loan: [Call number: 658.85 CAS] (2). Items available for reference: [Call number: 658.85 CAS] (1).

Selling : building partnerships / Stephen B. Castleberry, John F. Tanner.

by Castleberry, Stephen Bryon | Tanner, John F.

Edition: 10th ed., International student ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Mc-Graw Hill Education, c.2019Availability: Items available for reference: [Call number: 658.85 CAS] (1). Checked out (1).