Banner

Refine your search

Your search returned 262 results.

Not what you expected? Check for suggestions
Sort
Results
Brand positioning : strategies for competitive advantage / Subroto Sengupta.

by Sengupta, Subroto.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999Availability: Items available for loan: 1 Call number: 658.827SEN.

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

by Kotler, Philip | Andreasen, Alan R, 1934-.

Edition: 5th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River : Prentice Hall, c.1996Availability: Items available for loan: 1 Call number: 658.8 KOT.

Management information for marketing decisions, 1999-2000 / Tony Hines.

by Hines, Tony | Chartered Institute of Marketing.

Material type: Text Text Publication details: New Delhi : Viva books private limited. 2000Availability: Items available for loan: 1 Call number: 658.802 HIN.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed.Material type: Text Text Publication details: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: 1 Call number: 658.8 LAM.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 7th ed.Material type: Text Text Publication details: Australia : Thomson/South-Western, c2004Availability: Items available for loan: 1 Call number: 658.8 LAM.

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: Text Text Publication details: Australia : Thomson/South-Western, c2004Availability: Items available for loan: 1 Call number: 658.83 SHE.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: The McGraw-Hill / Irwin series in marketingEdition: 5th ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: 1 Call number: 659.1 BEL.

Marketing, sales and customer service : understanding the theory and practice of selling through service / Charley Watkins.

by Watkins, Charley | Institute of Financial Services (Great Britain).

Material type: Text Text Publication details: Canterbury : Institute of Financial Services, 1999Other title: Marketing, sales & customer service.Availability: Items available for loan: 1 Call number: 658.8 WAT.

Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

by Evans, Martin | Patterson, Maurice | O'Malley, Lisa.

Edition: 2nd ed.Material type: Text Text Publication details: Australia : Thomson 2004Availability: Items available for loan: 1 Call number: 658.84 EVA.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher | Wright, Lauren.

Edition: 2nd ed.Material type: Text Text Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Availability: Items available for loan: 1 Call number: 658.8 LOV.

International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: Text Text Publication details: Australia : Thomson ,2004 2004Availability: Items available for loan: 1 Call number: 658.848 DOO.

Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.].

by 20080729 | Mohammed, Rafi.

Material type: Text Text Publication details: Boston : McGraw-Hill/Irwin marketspaceU, c2002Availability: Items available for loan: 1 Call number: 658.84 INT.

Marketing across cultures / Jean-Claude Usunier, Julie Lee.

by Usunier, Jean-Claude | Lee, Julie, 1948-.

Edition: 4th ed.Material type: Text Text Publication details: New York : Financial Times Prentice Hall,2005 2005Availability: Items available for loan: 1 Call number: 658.84 USU.

Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Material type: Text Text Publication details: New York : McGraw-Hill, c2002Availability: Items available for loan: 1 Call number: 659.285 MAR.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi : Viva books private limited. 2000Availability: Items available for loan: 1 Call number: 658.802 MCD.

Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens.

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publication details: New Delhi : Pearson Education, c2003Availability: Items available for loan: 1 Call number: 647.940688 KOT.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

by Neumeier, Marty | American Institute of Graphic Arts.

Edition: Rev. ed.Material type: Text Text Publication details: Berkekley, CA : New Riders,2006 2006Online access: Table of contents Availability: Items available for loan: 1 Call number: 658.827 NEU.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 8th ed.Material type: Text Text Publication details: Mason, OH : Thomson Southwestern,2007 2007Online access: Table of contents only Availability: Items available for loan: 1 Call number: 658.84 CZI.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: Text Text Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: 1 Call number: 658.827 FOR.

Pages