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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by 20080729 | Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan.

Material type: Text Text Publisher: London ; Sterling, Va.c2004. Kogan Page, c2004. Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.834CON] (1).

Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner.

by Ratner, Bruce.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Boca Raton : CRC Press / Taylor & Francis, c.2012Availability: Items available for loan: [Call number: 658.872 RAT] (1).