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Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed., reprinted.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.802 SMI] (5).

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 659.1 CLO] (6). Items available for reference: [Call number: 659.1 CLO] (1).

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