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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

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Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

by Palmatier, Robert W | Stern, Louis W, 1935- | Ansary, Adel I.

Edition: 8th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: [Call number: 658.87 PAL] (1).

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