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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 8th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Peason Education Limited , 2015Online access: Student access code | Instructor's resource center Availability: Items available for loan: [Call number: 658.84 KEE] (2).

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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, c.2015Availability: Items available for loan: [Call number: 658.8101 WES] (1). Checked out (1).

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis.

by Lewis, Mike,‏ ‎, 1975-‏.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill Companies, c.2013Availability: Items available for loan: [Call number: 658.872 LEW] (2).

Destination marketing : essentials / Steven Pike.

by Pike, Steven.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Availability: Items available for loan: [Call number: 338.47910688 PIK] (1).

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

by Sponder, Marshall.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : The Mcgraw-Hill Companies, c.2012Availability: Items available for loan: [Call number: 658.872 SPO] (1).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed., global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, Essex : Pearson Education Limited, c.2016Online access: MyMarketing Lab Availability: Items available for loan: [Call number: 659.1 CLO] (1).

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