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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

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Essentials of investments / Zvi Bodie, Alex Kane, Alan J. Marcus.

by Bodie, Zvi | Kane, Alex | Marcus, Alan J.

Edition: 9th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill Education / Irwin, c.2013Availability: Items available for loan: [Call number: 332.6 BOD] (6). Items available for reference: [Call number: 332.6 BOD] (1).

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

by Schiffman, Leon G | Wisenblit, Joseph.

Edition: 11th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: [Call number: 658.8342 SCH] (1). Items available for reference: [Call number: 658.8342 SCH] (1).
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Digital business and e-commerce management : strategy, implementation and practice / David Chaffey.

by Chaffey, Dave, 1963-.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: [Call number: 658.872 CHA] (8). Items available for reference: [Call number: 658.872 CHA] (1).
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International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay.

by Griffin, Ricky W | Pustay, Michael W.

Edition: 8th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: [Call number: 658.049 GRI] (1). Items available for reference: [Call number: 658.049 GRI] (1).
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