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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2005Other title: Principles of advertising and IMC.Availability: Items available for loan: [Call number: 658.827 DUN] (1).