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Business in action / Courtland L. Bovee, John V. Thill.

by Bovée, Courtland L | Thill, John V.

Edition: 6th ed., Pearson new international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 650 BOV] (1).

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Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.

by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley F.

Edition: 3rd ed., Pearson new international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 658.8 MOH] (1).

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