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International marketing

by Cateora, Philip R.

Edition: 17th ed., International student ed.Type: book Book bibliography bibliography; Literary form: not fiction ; Audience: Specialized; Publisher: New York : McGraw Hill Education, c.2016Availability: Copies available for loan: [658.848 INT] (2). Actions: Log in to add tags. Add to cart
Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6th ed., McGraw-Hill international ed.Type: book Book bibliography bibliography; Literary form: not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill Higher Education, 2013Availability: Copies available for loan: [658.8 ZEI] (2). Copies available for reference: Central Library [658.8 ZEI] (2 ).
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