Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Edition: 11th ed.Description: 1 V. (various pagings): Col. ill.; 28 cm.ISBN: 0131469185.Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Checked out | 07/12/2019 | 000004886 | ||
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Available | 000028813 | |||
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Available | 000028814 | |||
Book - (Non borrowing)
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf) | Not for loan | 000004890 | ||
CD | DVD - With book (NB)
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf) | Checked out Not for loan | 03/10/2010 00:00 | 000005281 | |
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Available | 000004821 | |||
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Available | 000004820 | |||
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Book - Borrowing
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Central Library First floor | 658.8 KOT (Browse shelf) | Available | 000004885 |
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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