Normal view MARC view ISBD view

Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Edition: 11th ed.Description: 1 V. (various pagings): Col. ill.; 28 cm.ISBN: 0131469185.Subject(s): MarketingDDC classification: 658.8
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Checked out 07/12/2019 000004886
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000028813
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000028814
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Not for loan 000004890
CD | DVD - With book (NB) CD | DVD - With book (NB) Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Checked out Not for loan 03/10/2010 00:00 000005281
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000004821
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000004820
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000004885
Total holds: 0

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha