Customer relationship management / Ed Peelen.

By: Peelen, Ed
Material type: TextTextPublisher: Harlow, Essex : FT Prentice Hall / Pearson Education Limited, c.2005Description: xvi, 433 p. : ill. ; 25 cmISBN: 027368177X; 9780273681779Subject(s): Customer relations -- Management | | BAEPS, Business AdministrationGenre/Form: -- Reading book DDC classification: 658.812
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658.812 PEE (Browse shelf) Available 000010850
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Index : p. 422-433.

Includes bibliographical references.

Reviewed by: Wessam

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Customer relationship management / by Peelen, Ed. ©2013