Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

By: 20080729
Contributor(s): Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan
Material type: TextTextSeries: Market research in practice series: Publisher: London ; Sterling, Va.c2004. Kogan Page, c2004. Description: xv, 288 p. : ill. ; 24 cmISBN: 0749442921Subject(s): Customer relations -- Management | Marketing research | Database marketingDDC classification: 658.834 Online resources: Table of contents | Publisher description Catalogued By: Mahitab.
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.834CON (Browse shelf) Available 000010605
Total holds: 0

Distributer: Baccah.

Includes bibliographical references and index.

Catalogued By: Mahitab.

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