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The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller.

By: Seitel, Fraser PMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 c2007Edition: 10th edDescription: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cmISBN: 0132304511; 9780132304511Subject(s): Public relations -- United StatesDDC classification: 659.2 Online resources: Table of contents
Contents:
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.
catalogued by: wessam
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distriuter: Baccah

Includes bibliographical references and index.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

catalogued by: wessam

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