Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall,c1996. c1996Edition: 2nd edDescription: xxxiii, 890 p. : ill. ; 26 cmISBN: 0131257331Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 Catalogued By : Mahitab.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.83MAL (Browse shelf) Available 000006714
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
658.83MAL (Browse shelf) Not for loan 000008997
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Distributer : Al Ahram.

Includes bibliographical references and indexes.

Catalogued By : Mahitab.

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Other editions of this work

Marketing Research : by Malhotra, Naresh K. ©2010
Marketing research : by Malhotra, Naresh K., ©2013