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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type: TextTextPublisher: Upper Saddle River : Prentice Hall International , c.1996Edition: 7th ed., International edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN: 0132286858; 9780132286855ISSN: 0132286858.(International ed.)Subject(s): Marketing | Marketing-- -- Management | | BAEPS, Business Administration August2015DDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000007850
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.8 KOT (Browse shelf) 72 Available 000016226
Total holds: 0

Indexes.

Appendix.

Glossary.

Includes bibliographical references.

Menna ELemam.

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Other editions of this work

Principles of marketing / by Kotler, Philip. ©2005
Principles of marketing / by Kotler, Philip. ©2006
Principles of marketing / by Kotler, Philip. ©2010
Principles of Marketing / by Kotler, Philip. ©2012
Principles of marketing / by Kotler, Philip. ©2004
Principles of marketing / by Kotler, Philip. ©2014