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Principles of Marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type: TextTextPublisher: Upper Saddle River : Prentice Hall International , c.1999Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: 9780130961907ISSN: 0130961906 [International ed.]Subject(s): Marketing | Marketing-- -- Management | DDC classification: 658.8
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Appendix

Indexes.

Glossary.

Includes bibliographical references.

System requirements for accompanying computer disc: Windows 95.

Menna ELemam

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Other editions of this work

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