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Cases in contemporary strategy analysis / Robert M. Grant, Kent E. Neupert.

By: Grant, Robert M
Contributor(s): Neupert, Kent E | Grant, Robert M, 1948-
Material type: TextTextPublisher: Malden, MA : Blackwell,2003 2003Edition: 3rd edDescription: xi, 369 p. : ill. ; 25 cmISBN: 1405111801 (pbk : alk. paper)Subject(s): Strategic planning -- Case studies | Decision making -- Case studiesDDC classification: 658.4012
Contents:
Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation : rewriting the rules of management.
catalogued by: wessam
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.4012GRA (Browse shelf) Available 000006572
Total holds: 0

"Written and selected to accompany Robert Grant's Contemporary strategy analysis (Fourth edition)"--Preface.

distributer: Al-Ahram

Includes bibliographical references and index.

Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation : rewriting the rules of management.

catalogued by: wessam

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