International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill,c2002 c2002Edition: 11th ed. International edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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Book - Borrowing Book - Borrowing Central Library
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658.848 CAT (Browse shelf (Opens below)) Available 000005680
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International Edition.

Includes bibliographical references and indexes.

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Other editions of this work

Other editions
International marketing / by Cateora, Philip R. ©1993
International marketing / ©2016
International marketing / ©2014