Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

By: Stanton, William J
Contributor(s): Etzel, Michael J | Walker, Bruce J
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, c1994Edition: 10th edDescription: xxviii, 697 p. : co;. ill., col. maps ; 27 cmISBN: 0070610150 (alk. paper)Subject(s): MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 STA (Browse shelf) Available 000005210
Total holds: 0

Includes bibliographical references and indexes.

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