Principles of advertising & IMC / Tom Duncan.

By: Duncan, Tom (Thomas R.)
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill / Irwin, c.2005Edition: 2nd ed., International edDescription: xxvii, 774 p. : ill. (col) ; 28 cmISBN: 0071111182; 0072537744; 0072956151; 9780072956153Other title: Principles of advertising and IMCSubject(s): Branding (Marketing) | Advertising | | BAEPS, Business Administration February2016DDC classification: 658.827
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.827 DUN (Browse shelf) Available 000031524
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Includes glossary.

Includes bibliographical references and indexes.

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