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Principles of advertising & IMC / Tom Duncan.

By: Duncan, Tom (Thomas R.).
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: New York : McGraw-Hill / Irwin, c.2005Edition: 2nd ed., International ed.Description: xxvii, 774 p. : ill. (col) ; 28 cm.ISBN: 0071111182; 0072537744; 0072956151; 9780072956153.Other title: Principles of advertising and IMC.Subject(s): Branding (Marketing) | Advertising | | BAEPS, Business Administration February2016DDC classification: 658.827
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.827 DUN (Browse shelf) Available 000031524
Total holds: 0

Includes glossary.

Includes bibliographical references and indexes.

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