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Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Stephen Woessner.

By: Woessner, Stephen, 1972- [author.]
Material type: TextTextPublisher: New York : AMACOM/American Management Association, [2018]Copyright date: c2018Description: xi, 258 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814438282 (pbk.)Other title: Grow your business, expand your platform, and build a nation of true fansSubject(s): Internet marketing | Podcasting | Communication and mass media July2020Genre/Form: -- Reading book Additional physical formats: Online version:: Profitable podcastingDDC classification: 658.872
Contents:
Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.872 WOE (Browse shelf) Available 554271
Total holds: 0

Includes bibliographical references and index.

Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes.

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