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Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.

By: Bobbitt, Randy, 1955- [author.]
Contributor(s): Sullivan, Ruth, 1955- [author.]
Material type: TextTextPublisher: Boston : Pearson, [2014]Copyright date: c2014Edition: Third editionDescription: xvii, 238 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780205066728; 0205066720Subject(s): Public relations | Communication and mass media July2020Genre/Form: -- Reading book DDC classification: 659.2
Contents:
Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.2 BOB (Browse shelf) Available 000049417
Total holds: 0

Includes bibliographical references and index.

Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.

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Other editions of this work

Developing the Public Relations Campaign : by Bobbitt, William R. ©2009