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Essentials of marketing / Frances Brassington, Principal Lecturer, Oxford Brookes University, Stephen Pettitt, Former Deputy Vice Chancellor, University of Bedfordshire and Marketing Consultant.

By: Brassington, Frances [author.]Contributor(s): Pettitt, StephenMaterial type: TextTextPublisher: Harlow, England : Pearson Education Limited, 2013Edition: Third editionDescription: xvi, 608 pages : illustrations (color) ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273727644 (pbk. : alk. paper)Subject(s): Marketing | Communication and mass media July2020Genre/Form: -- Reading book DDC classification: 658.8 Online resources: Online resources
Contents:
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 BRA (Browse shelf (Opens below)) Available 000049327
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Includes bibliographical references and indexes.

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.

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Essentials of marketing / by Brassington, Frances. ©2005