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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen [author.]
Contributor(s): Lovelock, Christopher H [author.]
Material type: TextTextPublisher: New Jersey : World Scientific, [2016]Copyright date: c2016Edition: Eighth editionDescription: xvii, 783 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781944659011 (pbk.)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing | BAEPS, Business Administration March2020Genre/Form: -- Reading book DDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 WIR (Browse shelf) Not for loan 000049119
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 WIR (Browse shelf) Available 000049120
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 WIR (Browse shelf) Available 000049121
Total holds: 0

Includes index.

Includes glossary.

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