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Selling today : creating customer value / Gerald L. Manning, Des Moines Area Community College, Barry L. Reece, Virginia Polytechnic Institute and State University.

By: Manning, Gerald L [author.]
Contributor(s): Reece, Barry L [author.]
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2004]Copyright date: c2004Edition: Ninth edition; International editionDescription: xxix, 527 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0131230298Subject(s): Selling | Generalities March2020Genre/Form: -- Reading book DDC classification: 658.85 Summary: For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.85 MAN (Browse shelf) Available 000049032
Total holds: 0

Includes appendices.

Includes glossary.

Includes bibliographical references and index.

For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

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