Banner

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By: Pelsmacker, Patrick de, 1957- [author.]
Contributor(s): Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.]
Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, 2018Edition: Sixth editionDescription: xix, 625 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292135762 (pbk.)Subject(s): Communication in marketing -- Europe | BAEPS, Business Administration February2020DDC classification: 658.802 Summary: Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.802 PEL (Browse shelf) 34031 Checked out 25/03/2020 000048609
Total holds: 0

Previous edition: 2013.

Includes bibliographical references and index.

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

There are no comments for this item.

to post a comment.

Other editions of this work

Marketing Communications / by Pelsmacker, Patrick de, ©2010