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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Juska, Jerome M [author.]
Material type: TextTextPublisher: New York, NY ; Milton Park, Abingdon, Oxon : Routledge, Taylor and Francis Group, 2018Description: xix, 230 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138695443 (pbk)Subject(s): Internet advertising | Internet marketing | Communication and mass media February2020Genre/Form: -- Reading bookDDC classification: 659.144
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.144 JUS (Browse shelf) 34035 Available 000048581
Total holds: 0

Includes bibliographical references and index.

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

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