Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Contributor(s): Lewis, Philip [author.] | Thornhill, Adrian [author.]Material type: TextPublisher: Harlow, England : Pearson Education Limited, 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292016627Subject(s): Business -- Research | Business -- Research -- Data processing | Generalities BAEPS, Business Administration November2019Genre/Form: -- Reading bookDDC classification: 650.072
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - (Non borrowing)||Central Library First floor||Baccah||650.072 SAU (Browse shelf)||Not for loan||000048288|
|Book - Borrowing||Central Library First floor||Baccah||650.072 SAU (Browse shelf)||Checked out||04/03/2020||000048283|
Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.