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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, M. N. K [author.]
Contributor(s): Lewis, Philip, 1945- [author.] | Thornhill, Adrian [author.]
Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292016627Subject(s): Business -- Research | Business -- Research -- Data processing | Generalities BAEPS, Business Administration November2019Genre/Form: -- Reading bookDDC classification: 650.072
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
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Baccah 650.072 SAU (Browse shelf) Not for loan 000048288
Book - Borrowing Book - Borrowing Central Library
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Baccah 650.072 SAU (Browse shelf) Checked out 04/03/2020 000048283
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Revised edition of Research methods for business students, 2012.

Includes glossary.

Includes appendix.

Includes bibliographical references and index.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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