Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Kerin, Roger A
Material type: TextTextSeries: McGraw-Hill/Irwin Series in MarketingPublisher: New York : McGraw-Hill/Irwin,2006. 2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072828803; 9780072828801 Subject(s): Marketing | DDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Item type Current location Collection Call number Status Date due Barcode Item holds
CD | DVD - With book CD | DVD - With book Central Library
First floor
658.8 MAR (Browse shelf) Available 000006813
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 MAR (Browse shelf) Available 000001407
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Includes bibliographical references (p. 673-700) and indexes.

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