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Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij.

By: Mooij, Marieke K. de, 1943-
Material type: TextTextPublisher: London ; Los Angeles : Sage Publications, 2019Edition: 5th edDescription: xx, 488 p. : ill. ; 24 cmISBN: 9781544318141 (pbk. : alk. paper)Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | | Communication and mass media March2019Genre/Form: -- Reading bookDDC classification: 658.802
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Baccah 658.802 MOO (Browse shelf) Not for loan 000044426
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.802 MOO (Browse shelf) Available 000044427
Book - Borrowing Book - Borrowing Central Library
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Baccah 658.802 MOO (Browse shelf) Available 000044428
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Includes bibliographical references and index.

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Global Marketing and Advertising : by Mooij, Marieke K. de, ©2010