Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij.
By: Mooij, Marieke K. de
Material type: 
TextPublisher: London ; Los Angeles : Sage Publications, 2019Edition: 5th edDescription: xx, 488 p. : ill. ; 24 cmISBN: 9781544318141 (pbk. : alk. paper)Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | | Communication and mass media March2019Genre/Form: -- Reading bookDDC classification: 658.802
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Central Library First floor | Baccah | 658.802 MOO (Browse shelf) | Available | 000044427 | ||
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Central Library First floor | Baccah | 658.802 MOO (Browse shelf) | Available | 000044428 |
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Includes bibliographical references and index.
Other editions of this work
| Global Marketing and Advertising : by Mooij, Marieke K. de, ©2010 |
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