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Consumer behavior / Leon G. Schiffman, Joseph Wisenbilt.

By: Schiffman, Leon G.
Contributor(s): Wisenblit, Joseph.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2019Edition: 12th ed., Global ed.Description: 508 p. : ill. (col.) ; 28 cm.ISBN: 9781292269245 (pbk.); 1292269243 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing) | | BAEPS, Business Administration March2019Genre/Form: -- Text bookDDC classification: 658.8342
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8342 SCH (Browse shelf) Not for loan 000044400
Book - Textbooks Book - Textbooks Central Library
First floor
Baccah 658.8342 SCH (Browse shelf) Available 000044401
Total holds: 0

Previous edition: Boston: Pearson, 2015.

Includes bibliographical references and index.

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