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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon.

By: Doole, Isobel, 1954-.
Contributor(s): Lowe, Robin, 1945- | Kenyon, Alexandra J, 1966-.
Material type: materialTypeLabelBookPublisher: Hampshire, UK : Cengage Learning, c.2019Edition: 8th ed.Description: xxv, 470 p. : ill. (col.) ; 24 cm.ISBN: 9781473758742 (pbk.).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies | | BAEPS, Business Administration March2019Genre/Form: -- Reading bookDDC classification: 658.848
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.848 DOO (Browse shelf) Not for loan 000044381
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.848 DOO (Browse shelf) Available 000044382
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.848 DOO (Browse shelf) Available 000044383
Total holds: 0

Includes bibliographical references and index.

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